Performance marketing (PM)

Performance marketing

Performance marketing is a strategy where advertisers pay based on the performance of their marketing campaigns. This could mean paying for clicks, leads generated, sales made, or other predefined actions. Here’s how you can implement performance marketing for your blog, along with its benefits and highlights:

  • Cost Efficiency : More cost-effective than traditional advertising models.
  • Measurable Results : Provides clear metrics on how your campaigns are performing.
  • Targeted Reach : You can target specific demographics, interests, and behaviors.
  • Scalability : Campaigns and see positive results, you can scale your efforts by increasing budgets.
  • Flexibility : Adjust campaigns in real-time based on performance data.

Performance Marketing

Key uses of performance marketing

Lead Generation

Companies in B2B and B2C sectors use performance marketing to generate leads.

Customer Retention

Performance marketing isn't just about acquiring new customers; it can also be used for retention.

Brand Awareness Campaigns

Focused on brand awareness can benefit from performance marketing by paying for engagements.

-->