Online Reputation Management (ORM) refers to the practice of monitoring, influencing, and managing the way a business or individual is perceived online. It involves crafting strategies to shape public perception through proactive measures and addressing any potentially damaging content or feedback that could impact reputation negatively. Here’s a detailed look at what ORM entails and how it is used in business:
What is Online Reputation Management (ORM)?
ORM begins with monitoring mentions of a business across various online channels,Once mentions are identified, ORM involves analyzing the sentiment and context of these mentions.
ORM strategies aim to respond strategically to negative feedback or criticism, Creating and promoting positive content about the business can help bolster its online reputation strategy.
ORM often overlaps with SEO efforts to ensure that positive content about the business ranks, In cases where a business faces a significant online crisis ORM involves swift and decisive action.
Uses in Business
